Inspired Natives, not Native-Inspired

There are many web stores selling items which are 'native-inspired,' but they are not items that are crafted by Native Americans. There is a good chance they are made in China or overseas somewhere.

Native-owned businesses represent the smallest fraction of POC-owned small businesses in the US. Still, Native and First Nations entrepreneurs are beating the odds everyday to uplift their communities and preserve the integrity of their art and culture.

If you want to support the Native American community, be sure you are purchasing items which are the real thing. They are made - or sold by or for - Native Americans. There are many Native American owned businesses, offering everything from genuine Native American cultural and "regular" retail items, to construction, real estate. Any type of product or services you may be looking for. If you are doing online shopping, shop with Indigenous businesses instead!

The North American Indigenous population is as strong in Canada as it is in the United States. You and I typically think of the United States and Canada as two countries. That's how we think, and it's true. However, in your interest in supporting the native-heritage people of North America, think this way: There are hundreds and hundreds of Indigenous nations and tribes in North America for you to consider supporting when you shop online.

The "Indigenous Businesses" link at the right has a drop-down menu offering links to specific types of business categories you wish to browse or shop. Researching this topic - for lack of a better phrase - blew my mind. I suspect it will yours as well.


An example of the wide reach of Indigenous businesses into every facet of North American life is a "Website Planet" page entitled "88 Indigenous Businesses You Can Support in the US and Canada." It is a fine starting point to demonstrate what is out there. The article author, Rebeca Janacek, says it well:

      "Whether you’re staying at a luxury resort or buying something as simple as a bar of soap, purchasing from Indigenous businesses can help support Native American communities. Your money will go directly to Indigenous creators and entrepreneurs, their families, and often their wider communities to help promote economic reconciliation. What’s more, purchasing from Native brands enables creators to dedicate time to their craft, which helps to keep their culture, traditions, and values alive."